Who lives in a #pineapple under the sea? SpongeBob SquarePants has officially gone Web 2.0 with an original, multi-day cartoon promotion that's been created exclusively for Twitter, Nickelodeon said Thursday.
"SpongeBob's fan base is so broad that about a third of its audience is adults, so we wanted to extend the show's magic to new places like Twitter so those fans can experience it," said Nickelodeon senior vice president Roland Poindexter in a statement.
"SpongeBob is already a big deal in the social media space, with 25 million Facebook fans, and we hope his Twitter debut will drum up some extra excitement for all the people who love him and the show."
The cable network and the creators of the absorbent, yellow, and porous sponge have teamed up with the social messaging site to unleash "The Ice Race Cometh: A Twitter-Tale" through a series of tweets and images running from July 12-15.
The Twitter promotion will "set scenes and advance the action involving SpongeBob and his friends as they prepare for The Bikini Bottom Great Sleigh Race" and serve as a prequel to the new, prime-time SpongeBob cartoon "Frozen Face Off," which airs on Nickelodeon on July 15 at 8 p.m. (ET/PT).
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"The Ice Race Cometh: A Twitter-Tale" can be tracked through a Twitter List or on a custom tab that will be visible on SpongeBob's "Pineapple Central" Facebook page.
Nickelodeon also turned to social media earlier this year with the January premiere of SpongeBob's "Trenchbillies" episode on Facebook ahead of its first television airing. SpongeBob currently has more Facebook fans than The Beatles, according to the network, which by extension would also make the affable cartoon character bigger than another popular historical figure Nickelodeon chose not to name.
via : http://www.pcmag.com/article2/0,2817,2388213,00.asp
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