Who lives in a #pineapple under the sea? SpongeBob SquarePants has officially gone Web 2.0 with an original, multi-day cartoon promotion that's been created exclusively for Twitter, Nickelodeon said Thursday.
"SpongeBob's fan base is so broad that about a third of its audience is adults, so we wanted to extend the show's magic to new places like Twitter so those fans can experience it," said Nickelodeon senior vice president Roland Poindexter in a statement.
